The man who reinvented gossip has set out to find the next celebrity president—and keep his brand relevant.

(From left) Kanye West, Dwayne “The Rock” Johnson, Kris Jenner, Oprah Winfrey, and Terry “Hulk Hogan” Bollea.
Photo Illustration by 731; Photographs: Bloomberg, Getty Images
Harvey Levin, founder of the celebrity news site TMZ, locked his gaze on a toy monkey. It had fuzzy hair, brooding eyes, and a wan smile. Levin appraised the toy monkey, which is named Annabell and has belonged to reality TV star Kris Jenner since she was 7 years old. “In a way,” Levin said of Annabell, “she symbolizes overcoming obstacles.”
Levin was taping an episode for the second season of Objectified, a Fox News series in which he interviews celebrities about their most cherished possessions. At one point he referred to Jenner, from the long-running show Keeping Up With the Kardashians, as the matriarch of the “most famous family on the planet.”


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